Although The New Rules of Marketing and PR is an update of the 2007 first edition book of the same name, it can also be considered as a sequel to Jay Conrad Levinson’s seminal Guerilla
Communication has been described as being what a person hears, not what another person says.
Mr. Mortimer has brought to the study of the American Civil War the biography of Pryce Lewis.
The notion of choosing is so complex that there are now two popular books on the subject. Each was written by an author who is an expert in their field of study.
Take a quick skim through Supper for a Song, and your first thought may be, “Wow, songs sure must cost more in Britain.” This book will pull readers in with its attractive layout and photo
This historically accurate book, a real gift to children, explains the effective and admirable life of Effa Manley, the first important female baseball clubowner.
Small business consultants know that people talk about 90% of the time and communicate about 10%.
In a more innocent time in New York City, before the 9/11 catastrophe, Richard Gallin cavalierly counseled his under-achieving son, “Pretend to be a thing all your life and at the end of your life,
In Paris Under Water, history professor and director of the Environmental Studies program at Memphis’ Rhodes College, Jeffrey Jackson, reconstructs a little-known story of civic disaster f
Sean Ferrell’s daring first novel, Numb, is a Barthian fable which endeavors to chart a course through the murky waters of sensory overload in the modern world.
Eloquent Books, June 2009
A Picture Book That Encourages Children to Believe In Themselves
Scott Rasmussen and Douglas Schoen obviously hurried to get Mad as Hell on the market before the November midterm elections. They should have waited.
The latest edition of the Legal Guide for the Visual Artist is more than just the fifth edition of the venerable tome; it is also the fifth edition of the book that author Tad Crawford fir
Though the subtitle is bit tongue in cheek, this book is practical, imaginative, and encouraging.
In this first new collection of essays in five years, poet, fiction writer, essayist, and Kentucky farmer Wendell Berry delivers a basketful of ripe fruit, like the symbolic red raspberries on the
"To err is human,” we are informed by the authors of How They Blew It: The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures.
The cliché is that we live in an age of celebrity—where even our current president is revered more for the role each of us projects on him (Avatar of racial progress? Pioneer of multiculturalism?
Sara Rose begins her story For All the Tea in China, this way: “There was a time when maps of the world were redrawn in the name of plants, when two empires, Britain and China, went to war
The “recovered alcoholic fighting to stay sober” tale is not new territory, so Burroughs isn’t sharing something new with his readers.
What makes poetry intriguing? One answer may be found among the stanzas of Coffeehouse Meditations. Ms.
For any cookbook author, figuring out your audience can be tricky.
Across the “pond” and beyond, A Thousand Cuts, by Londoner Simon Lelic not only emulates the headlines, it dissects them by exploring the views and theories of those observers and amateur
Niccolò Capponi is a historian and direct descendent of Machiavelli.
For the better part of this year, newspapers, magazines, the blogosphere, radio, TV, and bookstores have been filled with analyses of how President Obama squandered his initial popularity by pushin