Privacy Policy Privacy Policy Effective Date: October 1, 2010. New York Journal of Books, LLC (referred to below as “NYJB”, “us” or “we”), the owner of the website located at (the “Website”), respects your privacy and is committed to respecting your personal information, as set forth in this privacy policy (this “Privacy Policy”). 1. Information Collection & Use. Registration. In connection with registration and use of the Website, you may provide certain personalized information to us, including, without limitation, your name, email address, zip code, and certain additional information (“User Information”). We may use this User Information to contact you only with your prior consent as provided by the selections you made and/or will make in your account with the Website. In addition, you can sign up to receive information about our products, services and promotions. If you do not want us to contact you, we give you the option to delete all of your User Information from the Website and deactivate your registration by making the relevant selection in your account. Customer Service. We will also communicate with you in response to your inquiries, to provide the information you request, and to manage your account. We will communicate with you by email. Profile. As is true of most websites, we may gather and store certain information automatically. This information includes internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We may store information that we collect through cookies, log files, and third party sources to create a “profile” of your preferences. We may tie your User Information in the profile, in order to improve the content of the Website for you. We do not share your profile with other third parties, other than our third party service providers solely for the purpose of providing services to us. We may use both session ID and persistent cookies on this Website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still browse the Website, but your ability to use some areas of the Website may be limited. 2. Information Sharing and Disclosure. Aggregate Information (non-personally identifiable). We share aggregated information about our user base with third parties, including publishers of books reviewed and featured on the Website or considered for review on the website, with our third party service providers solely for the purpose of providing services to us, with our advertisers and with other third parties with which we collaborate commercially. This information does not identify individual users, does not link with User Information, and does not include any information from which the identity of particular persons may be ascertained. We do not share your credit card information or PayPal account information with any third parties other than those third parties who process payments on our behalf. Legal Disclaimer. We reserve the right to disclose your User Information as required by law or when we believe that disclosure is necessary to protect person, property, or our rights and/or to comply with a judicial proceeding, court order, or legal process served on NYJB and/or as permitted by applicable laws. 3. Access to Personally Identifiable Information. If your User Information changes, or if you no longer desire to use our Website, you may correct, update, delete or deactivate your registration by contacting us by email at the email address listed below. We will not share your User Information once you have deactivated your registration, but we do not have control over the User Information shared with third parties, as stated above, prior to such deactivation. Security. The security of your User Information is important to us. When you enter sensitive information on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the User Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your User Information, we cannot guarantee its absolute security. Business Transfer. If NYJB merges with or is acquired by another company or sells some or all of its assets, NYJB has the right to transfer your User Information in connection with any such merger, acquisition, asset transfer or other similar business transfer without notice to you. 4. Changes in this Privacy Policy. If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy, the homepage, or other places we deem appropriate and, if you so indicated in your user account, will also email you, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We have the right at any time to change or modify this Privacy Policy, or any part thereof. Any changes, modifications, additions or deletions to the Privacy Policy shall be effective immediately upon posting of the revised Privacy Policy on the Website. Any use of the Website by you after posting of the revised Privacy Policy shall be deemed to constitute your acceptance of such changes, modifications, additions or deletions. By using the Website, you consent to the collection and use of information as set forth in this Privacy Policy. 5. Contact Us. You can let us know at any time if you no longer wish to receive information from us, or if you would like your User Information to be deleted, by amending your subscriptions in your account or by unregistering by making the relevant selection in your account.

Google, as a third party vendor, uses cookies to serve ads on this site. Google's use of the DART cookie enables it to serve ads to users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit

Third-party advertising companiesmay use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.If you have any questions or suggestions regarding our Privacy Policy, please contact us at: [email protected]. 6. Material Changes since Effective Date. None This Privacy Policy was last updated on September 22, 2010