Let’s get the bad out of the way first: This is a terribly titled book. Surprisingly, there are three other identically named books in the world. One suspects they must share an editor.
“The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns—though perhaps not the most relevant or the
“Brand Thinking and Other Noble Pursuits is valuable primarily for those particularly interested in what the gurus of the branding industry have to say about where branding was in
“Darkmarket is a lively account of how credit card crime is organized on the Internet and an engaging portrayal of some of the characters who are involved.
“Too many small business entrepreneurs will still continue to get their diploma from the school of hard knocks, before paying attention to a wise alumnus such as Dave Ramsey—and by then it
“The contributors to this volume are all very interesting people, but one has a sneaking suspicion that they might have taken way too much LSD at some point in their carbon footprints.”
If you are expecting an entertaining and humorous book accented with personalized, experiential case studies to back up empirical data, you will find yourself sorely mistaken.
“The premise and prediction of Innovation and Nanotechnology is that in the utopian future nanotechnology will end intellectual property law by making physical objects just like di
“Marx’s take on analytical concepts such as “use” and “exchange” values is still valid and potentially very useful for understanding how the lack of regulatory intervention has allowed our
“Dr. Benkler [presses], convincingly, that cooperation and collaboration represent a truer nature of people not just on a personal level, but also in society and business.”
Addressing the role of urban placemaking in the context of the challenges of contemporary society, authors Robert Steuteville and Philip Langdon observe, “While the world has big issues, we should
