Sales & Marketing

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Jill Konrath is to the point, sharing her journey and exercise examples you can apply today.

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“Specifically for marketing and sales, How to Read a Client from Across the Room is a game changer. . . . promises to be a marketing classic.”

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“Want to learn and implement SEO? Read this book. . . .

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“The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns—though perhaps not the most relevant or the

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Occupy Wall Street was soooo cool. I commuted from my aunt’s house in Manhasset to Zuccotti Park every day. We stuck it to the man. We told it.

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“Brand Thinking and Other Noble Pursuits is valuable primarily for those particularly interested in what the gurus of the branding industry have to say about where branding was in

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Darkmarket is a lively account of how credit card crime is organized on the Internet and an engaging portrayal of some of the characters who are involved.

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Sell Yourself First is two books in one, both good.

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Did you know that pay for performance schemes do not work and can actually be harmful to human motivation? Or that extrinsic motivation is detrimental to creativity?