Brand Failures is the rare business book that’s actually a fun read for nonbusiness people.
There are wine books written by former English and history majors, about the poetry and mystery of wine. There are wine books written by former Ph.D.
In The Thank You Economy, Gary Vaynerchuk shows why he’s such a popular speaker and author in the business world and one of the top 100 people followed on Twitter.
Full disclosure: This book intentionally debunks the value of an MBA degree. While I do not have such a degree, both my sons have MBAs from Stanford University (paid for by themselves).
It’s quite possible that author Jon Rognerud mistitled the second edition to his online marketing book when he named it Ultimate Guide to Search Engine Optimization.
Cube 17, January 2009