Marketing

Reviewed by: 

Brand Failures is the rare business book that’s actually a fun read for nonbusiness people.

Author(s):
Genre(s):
Reviewed by: 

There are wine books written by former English and history majors, about the poetry and mystery of wine. There are wine books written by former Ph.D.

Author(s):
Genre(s):
Reviewed by: 

In The Thank You Economy, Gary Vaynerchuk shows why he’s such a popular speaker and author in the business world and one of the top 100 people followed on Twitter.

Reviewed by: 

Full disclosure: This book intentionally debunks the value of an MBA degree. While I do not have such a degree, both my sons have MBAs from Stanford University (paid for by themselves).

Reviewed by: 

It’s quite possible that author Jon Rognerud mistitled the second edition to his online marketing book when he named it Ultimate Guide to Search Engine Optimization.