Dan Roam

Dan Roam is the author of The Back of the Napkin, which was Fast Company’s Best Business Book of the Year and BusinessWeek’s Innovation and Design Book of the Year. His consulting clients have included Microsoft, Google, Wal-Mart, Boeing, Lucasfilm, The Gap, the U.S. Navy, and the White House Office of Communications. His health care analysis was named BusinessWeek’s Best Presentation of 2009. He lives in San Francisco.

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Let’s get the bad out of the way first: This is a terribly titled book. Surprisingly, there are three other identically named books in the world. One suspects they must share an editor.