“The book’s strong point is in its critique of advertising and that industry’s relationship with baseball as a reflection of the changes, for good and bad, in American society.
“. . . an invaluable resource for entrepreneurs in services and products industries . . .”
“The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns—though perhaps not the most relevant or the
“Brand Thinking and Other Noble Pursuits is valuable primarily for those particularly interested in what the gurus of the branding industry have to say about where branding was in
Brand Failures is the rare business book that’s actually a fun read for nonbusiness people.