Advertising

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“The book’s strong point is in its critique of advertising and that industry’s relationship with baseball as a reflection of the changes, for good and bad, in American society.

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“. . . an invaluable resource for entrepreneurs in services and products industries . . .”

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“The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns—though perhaps not the most relevant or the

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“Brand Thinking and Other Noble Pursuits is valuable primarily for those particularly interested in what the gurus of the branding industry have to say about where branding was in

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Brand Failures is the rare business book that’s actually a fun read for nonbusiness people.