First published in 1998, this excellent book on the growth of basketball as an international game is now being presented as a 20th anniversary edition.
“This is the book that explains, as no one has done before, how the business of basketball, including most importantly the endorsement game, is played.”
“Pomerantz has created a fascinating and sympathetic portrait of a superstar athlete whose human sensitivities are on display and whose complexities are laid bare.”
“Harvey Araton writes as if he is reliving his youth in the days when fans young and old lived and breathed New York Knicks basketball—the days when the garden was indeed Eden.”
