Steve O’Keefe is cofounder and chief operating officer of SixEstate Communications. He is a serial entrepreneur, writer, professor, and Internet pioneer. He wrote the bestselling book Publicity on the Internet in 1996 and has taught Internet PR since the mid-1990s for IBPA Publishing University, Tulane University, and the Stanford Professional Publishing Program, among others.
Mr. O’Keefe is cofounder of the International Association of Online Communicators. He was president of AuthorViews (2004–2008), and executive director of Patron Saint Productions (2001–2011), where he launched online campaigns for over 1000 books and many of the world’s largest publishing brands including Dr. Seuss, For Dummies, Ripley’s Believe It or Not!, RealAge, and Wiley InterScience.