How About Never—Is Never Good for You?: My Life in Cartoons

Image of How About Never--Is Never Good for You?
Release Date: 
November 2, 2015
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“If you want to win The New Yorker cartoon caption contest, read this book. Read it, too, for a behind-the-scenes peek at the enterprise that makes us smile.”

First off, The New Yorker doesn’t have a cartoon editor. It has an Art Editor, they’ll have you know. It pays draftsmen (and ladies) fortunate enough to grace its pages not by the drawing, as logic might suggest, but by the square inch. This results in otherwise inexplicable paychecks such as $362.24 for a drawing that’s accepted.

These and similar idiosyncrasies make The New Yorker the quirky institution that it is, which is precisely why Bob Mankoff’s visual and verbal musings about his decades at the magazine are delightful reading for everyone who has been either awed or intimidated by its pages.

Mankoff worked as a New Yorker cartoonist for 20 years before succeeding Lee Lorenz as editor. During his tenure he created the online Cartoon Bank, which catalogs every drawing that has appeared since the magazine’s founding. To date that’s 78,000 cartoons, 14,000 under Mankoff’s aegis. Anyone can buy framed prints from the Cartoon Bank. (The top seller is Che Guevara wearing a Homer Simpson T–shirt.)

Mankoff starts with a brief history of cartooning, including work by James Thurber and Charles Addams who drew for the magazine in its early years. We learn that that “cartoons are first and foremost entertainment.” Like all forms of entertainment they have recognizable genres—the Board meeting, island castaways, St. Peter at heaven’s gate, the grim reaper, evolution . . . This sense of recognition in cartoons is what “breeds contentment.”

The recipient of 500 drawings a week, Mankoff first wants us to know “that evaluating humor is different from enjoying it.” He pares the submissions down to 50, which he then shows editor David Remnick at their weekly meeting. Working with three trays marked “yes,” “no,” and “maybe,” Remnick then pares it down to the 17 or so that make it into that week’s magazine.

Along the way readers get a private look at how cartoonists think—the “doodlers” vs. the “word-firsters,” for example. We see how they tirelessly refine their work and submit an average of 10 cartoons a week, every week, knowing that most will be rejected. The more you submit, the better your chances, which holds for the caption content, too. Mankoff shows readers how to deconstruct a picture and caption, where the line is between playful incongruity and puzzlement that the reader doesn’t “get,” and what makes the winning cartoons that appear in The New Yorker so funny.

As for the contest, The New Yorker goes for captions that are short, novel, don’t restate what’s in the image, and aren’t heavily punctuated (no exclamation marks!). If you want to win The New Yorker cartoon caption contest, read this book. Read it, too, for a behind-the-scenes look at the enterprise that makes us all smile. Week after week.