Garçon Style: New York, London, Milano, Paris

Jonathan Daniel Pryce may be professionally categorized as a photographer but he is really a visual storyteller and a chronicler of style, not fashion but style. It is essential that the prospective reader take into account that this is not a picture book of top tier brands and big-name designers; instead Mr. Pryce provides images that reflect how a select group of men who inhabit these fashion capitals exemplify and are reflective of each city.

The monograph is engaging if not magnetic; it provides a minimal amount of text and does not identify everyone who is lensed in the book. The style component is paramount, as only a very curated few individuals are represented in each destination. Unquestionably the book is most appealing to those who relish individuality and not just labels and brands. This reader was totally enthralled and delighted by its content, message and purpose.

As Sir Paul Smith says in so many words in the foreword, Pryce captures not just the fashion or the style but the mood, spirit, and aura of each of these fashion capitals. All the images are shot outdoors with no recognizable landmarks in sight, but if you have ever been to any of these cities then you can feel what he visually conveys.

The cross section of those interviewed is such that most do not work within the field of fashion and yet fashion has influenced their work or vice versa when it comes to how they present themselves to the world. It’s a concept that evades so many in fashion because they either neglect to separate style and fashion or they believe that fashion and style are inextricably linked—and that is certifiably rubbish.

To all those who are sartorially focused or interested, Garçon Style is most definitely a worthwhile read and addition to your library.