The Fendi Set: From Bloomsbury to Borghese

The Fendi Set proffers an extraordinary opportunity for fashion aficionados to see and understand how Kim Jones has created a place for himself and for the heritage brand that he now helms as its creative director. This superbly executed monograph will appeal to fashion lovers as well as those who may find photography more to their liking. Regardless, The Fendi Set raises the bar to gold medal status.

Kim Jones writes, “I like it when people live their lives passionately and without compromise because it sets the boundaries for the net generation.”  

There is an otherworldliness that bares itself in Von Bismarck’s photos, which range from digital to Polaroids. The text that accompanies each of the images is taken from the works of those who were inhabitants of the Bloomsbury set with whom Jones closely relates and has melded into his body of work with the Fendi dynasty.

He writes, “Fendi is of course both and family and a dynasty. It is a family of creative collaborators, with both Silvia Venturini Fendi and her daughter Delfine Delettrez Fendi working closely within the house.”  

It would not be an understatement to say that Jones brings a breath of fresh air into the world of fashion, especially now at Fendi, which has just begun its legacy in the world of couture by Jones. This is not a run-of-the-mill fashion book filled with glossies of posed models on or off the runway but instead is a fashion volume that actually tells a story.

This epic tome breaks the mold within the genre, which is truly something of an accomplishment when you consider the sheer amount of fashion books that we can choose from. Unquestionably, this book is a must-read, must-have for one’s fashion library.

As Kim Jones writes, “It’s the collaborative effort. I like working with people. Different people bring different things to the creative process and that always inspires me. It’s a way of creating new things.”