The Zen of Social Marketing is the perfect book for anyone wishing to learn about separating the wheat from the chaff when it comes to social media marketing. While not being able to explain every social media site—of which there too are many and changing almost daily—The Zen of Social Marketing does explain the concept of social marketing on sites like Facebook, Twitter, LinkedIn (a professional site), as well as video marketing, which is the newest frontier in marketing. It also discusses SEO, or Search Engine Optimization of websites.
Social media is anywhere that people visit—websites, blogs, or networks on which individuals and businesses are building relationships. The final point of marketing is to let the public know something about a business and to build a brand’s or a product’s or a website’s credibility.
Are the buzzwords “Social Marketing” and “Social Media” hype or a new frontier for exploration by businesses? Can these concepts become a method of making money by offering these services to businesses? Individuals and businesses have the opportunity to read this book to determine what works for them and if social media is relevant to their business, no matter what the business might be.
The old methods of press releases, direct marketing, and sales letters may still be viable marketing strategies, but with the advent of the Internet and sites such as Facebook and Twitter, they are not the only way to brand your business and get the word out about a business’ product or service.
For individuals or businesses moving into the arena of social marketing for the first time, The Zen of Social Marketing is an easy read. As the book states in the title of Chapter 3, “Social Media Marketing: What You Need to Know Before You Start” is the basis of this book.
Whether considering the use of social media marketing or not, it is something not likely to go away, but only grow. It is up to businesses if they move forward and grow with the new technology to build credibility and brand recognition via the Internet or remain with the old modes. As well, through the use of social media, businesses can expand their scope from local to international.
The Zen of Social Marketing is a book that businesses should consider reviewing. At the very least it provides a beginner’s look at the possibilities of social media marketing.
Reviewer Robert Medak is a writer and editor.