Douglas W. Hubbard

Douglas W. Hubbard is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of measuring intangibles, risks, and value, especially in IT value, and is a popular speaker at numerous conferences. He has written articles for InformationWeek, CIO Enterprise, and DBMS magazine. His AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues.

Books Authored

Image of How to Measure Anything: Finding the Value of Intangibles in Business
Author(s):
Douglas W. Hubbard
Genre(s):
Economics

How to Measure Anything: Finding the Value of “Intangibles” in Business

September 8, 2011
Reviewed by: 
Stephen Roulac

“Ultimately, How to Measure Anything is a treatise on decision making involving applied logic and behavioral economics.

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