Marketing

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The “encrappification” of America dates back centuries, writes Rutgers University historian Wendy A. Woloson.

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“The book’s strong point is in its critique of advertising and that industry’s relationship with baseball as a reflection of the changes, for good and bad, in American society.

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Brand Failures is the rare business book that’s actually a fun read for nonbusiness people.

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There are wine books written by former English and history majors, about the poetry and mystery of wine. There are wine books written by former Ph.D.

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In The Thank You Economy, Gary Vaynerchuk shows why he’s such a popular speaker and author in the business world and one of the top 100 people followed on Twitter.

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Full disclosure: This book intentionally debunks the value of an MBA degree. While I do not have such a degree, both my sons have MBAs from Stanford University (paid for by themselves).

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It’s quite possible that author Jon Rognerud mistitled the second edition to his online marketing book when he named it Ultimate Guide to Search Engine Optimization.