“What makes a tool superior to another . . . has nothing to do with how new it is. What matters is how it enlarges or diminishes us.“
"The Smartest Places on Earth is a smart book."
“exhausting . . . The next time an economist invites you to lunch to talk about food . . . Consult your calendar and then reply, ‘How ’bout never? Is never good for you?”
“Want to learn and implement SEO? Read this book. . . .
“Before you pop another truffle into your mouth. Before you buy another bag of baking chips.
“Simply put, avid concertgoers will likely enjoy this book or throw up reading it—perhaps both.”
There are wine books written by former English and history majors, about the poetry and mystery of wine. There are wine books written by former Ph.D.
It’s quite possible that author Jon Rognerud mistitled the second edition to his online marketing book when he named it Ultimate Guide to Search Engine Optimization.
In 1990 Wall Street Journal reporters Bryan Burrough and John Helyar wrote Barbarians at the Gate, the account of the leveraged buyout of RJR Nabisco.