Industries

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What makes a tool superior to another . . . has nothing to do with how new it is. What matters is how it enlarges or diminishes us.“

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“exhausting . . . The next time an economist invites you to lunch to talk about food . . . Consult your calendar and then reply, ‘How ’bout never? Is never good for you?”

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“Want to learn and implement SEO? Read this book. . . .

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“Before you pop another truffle into your mouth. Before you buy another bag of baking chips.

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“Simply put, avid concertgoers will likely enjoy this book or throw up reading it—perhaps both.”

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There are wine books written by former English and history majors, about the poetry and mystery of wine. There are wine books written by former Ph.D.

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It’s quite possible that author Jon Rognerud mistitled the second edition to his online marketing book when he named it Ultimate Guide to Search Engine Optimization.

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In 1990 Wall Street Journal reporters Bryan Burrough and John Helyar wrote Barbarians at the Gate, the account of the leveraged buyout of RJR Nabisco.